My approach focuses on building brand ecosystem narratives that engage, provoke thought, and drive change. With a keen eye on the evolving digital landscape, my strategies are designed to meet audiences where they are, ensuring every touchpoint reflects the brand's core values and vision, and creates an actionable dialogue with the customer, moving them from curiosity to loyalty. Truly great work has a job to do, and strategy-informed creative must break through and hit its mark.

Leadership for me means fostering a culture where creativity thrives through inspiration, motivation, and the freedom to explore. My tenure includes developing and leading teams at Jot and Artifact Uprising, guiding through projects that span digital, social, and traditional media. This journey has taught me the importance of balancing assertiveness with empathy. By identifying and fostering individuals super powers and opportunity areas, I am able to drive innovation within an authentically collaborative environment.

My work has been featured on platforms like Hypebae, The Dieline, and AdAge, while not my main goal, these features act as a testament to my commitment to industry excellence and innovative design. These accolades reflect my ability to not just meet but exceed creative benchmarks.

Across 15 years, I've crafted brand stories and led creative initiatives in environments ranging from traditional advertising agencies to fast-paced DTC e-commerce startups. This experience has equipped me with a holistic view of the creative process, from ideation to execution, and the ability to nuture teams to develop a growth mindset, resulting in a collective ability to prioritize, execute and optimize.