Creative Direction

Brand Management

Design

Packaging

Advertising

Agency Management

Art Direction

Digital Design

Creative Direction Brand Management Design Packaging Advertising Agency Management Art Direction Digital Design

JOT
COFFEE

20 times stronger (and easier) than traditional coffee.

The aim is to convey ease, quality and versatility in hopes of customers trusting us with their sacred coffee ritual.

Take Your Coffee Easy.

As creative director, my role is to manage the strategy, process, implementation and efficacy of all marketing channels in the Jot ecosystem.

Refining internal brand standards, overhauling the creative process, and collaborating with strategic partners is key in increasing brand awareness and performance.

Refreshing product photos and videos was a top priority to convey a premium value benefit and cement the brand’s elevated position within the category.

Campaigns

  • Newsworthy

    We touted press hits and notable mentions from publications in order to gain maximum exposure across channels.

  • Member Exclusives

    We dropped small batch limited releases to subscribers throughout the year. Each with their own origin, tasting profile, and overall brand, the goal was to generate excitement alongside our everyday SKUs.

  • Promotional

    Sales aligned with industry-wide promotional windows. We also dropped limited-time flash sales and shorter discount periods as well between our main marketing campaigns.

  • Exclusive Drops

    We created one-off flavor drops that generated extraordinary interest and engagement. Our fastest-selling drop sold out in a record 3 hours. This help retain engagement and keep customers plugged in to our marketing efforts.

  • Flows

    A wide variety of flows were deployed to align with various moments within the customer journey. New customer, welcome, win-backs, pause/cancel, referral, and content round-ups were among the primary flow campaigns.

  • Limited Releases

    Drops and small batches were marquee campaign moments that lived at the intersection of scarcity and seasonality.

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Evolving brand standards to accurately direct (and reflect) present day Jot has been an evergreen effort.

I owned the development and strategy all new packaging releases.

Diversifying sales channels beyond Meta was a key focus in exploring new new creative opportunities.