Go Where Others Don’t

To convey that Outdoor Research is designed for the extremest of outdoors, we ran a promotion for FREE food and drink. The only catch? You had to go to the ends of the earth to redeem the coupons. Reindeer stew from the most remote Arctic lodge is only within reach if you have the right equipment. So with only a pair of coordinates, we implored explorers to go higher, farther, and more off the grid than ever before.